Why Cannabis Brands Matter
The cannabis market in the United States is blossoming as more states pursue legalization, and it is changing rapidly. In 2020 alone, legal marijuana sales surpassed $17.5 billion dollars. Already, experts believe sales will reach $24 billion in 2021 — and that’s not all. They also think that 2021 will be the year that national brands emerge in the cannabis market too.
With this development, it is time that we all start focusing on the brands that are available and what our business really means. National brands have the ability to change the cannabis market in the same way that White Castle revolutionized the restaurant experience.
So, what do you really know about cannabis brands? Are you making good decisions when you visit your local dispensary? Who are you supporting, and why does it matter?
How Cannabis Brands Differ
Brands are important for any consumer in an industry, and it can be even more relevant for cannabis users. A good cannabis brand can provide an incredible experience. A bad brand can result in unexpected…
